Step 2: Wider outreach via newsletter
- Kirsi Pyrhönen (Unlicensed)
Now that you have the first Locals on board, we can start the wider outreach 💪
If you don’t have a large customer base, we recommend testing a couple of different messages, considering adding a sign up gift and sending in batches so you don’t burn your contacts at once.
Below, you can find best practices and examples for crafting the onboarding newsletters
💡 Best Practises:
1. Highlight the Rewards
Both in-text and visually. It has to be clear for your customers "what is in it for them."
2. “Person” sending the email
If possible, use an email that looks like a person is sending the email, instead of a general office or newsletter account. People are likelier to open an email if it seems like it is coming from a person.
As an example:
“Jane from Experify” or jane@experify.io vs newsletter@experify.io
3. Send out time
What is the most optimal time and day to send the newsletter/email? If you have some data from your previous newsletters, we advise matching the send-out with a time when the open rates and CTR are high.
Our general recommendation:
Good days: Tuesday-Thursday
Avoid: Monday, Saturday, Sunday + Public holidays
4. Add a sign-up gift
Based on our experience, adding a sign up gift can fast track your Local onboarding, but it is by no means necessary.
Examples of sign-up gifts: Branded coffee cup, an extra year of warranty (if product is new) or discount on spare parts (if has already exceeded the warranty).
📂 Experify Brand Kit
If you wish to add the Experify Logo or need some other material, please see our Material Kit. If you need a tailored mock up of a Local, please reach out to your Experify onboarding specialist.