How do we process data?
- Rene Pfitzner
- Kirsi Pyrhönen (Unlicensed)
The processing of PII (Personally identifiable information) by Experify only takes place once a person signs up for the Experify service - and at that point, also agrees to Experify's TOS and Data Processing Policy. We do not track anonymous users, i.e., we do not use cookies (or other identification mechanisms) to track users recognisably. We use Google Analytics in a very restrictive mode (de facto only as an "event counter," without sending session IDs, etc.) and IP Anonymisation mode.
Cookie use
We set (functional, non-tracking) cookies in the following instances:
When you choose to enable the conversion tracking, we use a functional cookie, that does not identify a user. It simply asserts whether, before a conversion event on your website took place, the same browser has interacted with the Experify plugin on your website before. This measurement is privacy-preserving, as it does not involve the user's identification. We count the number of such conversion events in an aggregated way.
(legacy) When you choose to enable the attention seeker to improve interactions with Experify. We do this to prevent users who have seen the attention seeker from already seeing it again (just a boolean flag in the cookie).