Now that you have the first Locals on board, we can start the wider outreach đź’Ş
If you don’t have a large customer base, we recommend testing a couple of different messages, considering adding a sign up gift and sending in batches so you don’t burn your contacts at once.
Below, you can find best practices and examples for crafting the onboarding newsletters
đź’ˇ Best Practises:
1. Highlight the Rewards
Both in-text and visually. It has to be clear for your customers "what is in it for them."
2. “Person” sending the email
If possible, use an email that looks like a person is sending the email, instead of a general office or newsletter account. People are likelier to open an email if it seems like it is coming from a person.
As an example:
“Kirsi from Experify” or kirsi@experify.io vs newsletter@experify.io
3. Send out time
What is the most optimal time and day to send the newsletter/email? If you have some data from your previous newsletters, we advise matching the send-out with a time when the open rates and CTR are high.
Our general recommendation:
Good days: Tuesday-Thursday
Avoid: Monday, Saturday, Sunday + Public holidays
4. Add a sign-up gift
Based on our experience, adding a sign up gift can fast track your Local onboarding, but it is by no means necessary.
Examples of sign-up gifts: Branded coffee cup, an extra year of warranty (if product is new) or discount on spare parts (if has already exceeded the warranty).
đź“‚ Experify Brand Kit
If you wish to add the Experify Logo or need some other material, please see our Material Kit. If you need a tailored mock up of a Local, please reach out to your Experify onboarding specialist.
Newsletter Example
Please download the HTML file below and then open the downloaded file on your computer.