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Best Practises:
1. Highlight the Rewards
Both in-text and visually. It has to be clear for your customers "what is in it for them."
2. “Person” sending the email
If possible, use an email that looks like a person is sending the email, instead of a general office or newsletter account. People are likelier to open an email if it seems like it is coming from a person.
As an example:
“Kirsi from Experify” or kirsi@experify.io vs newsletter@experify.io
3. Send out time
What is the most optimal time and day to send the newsletter/email? If you have some data from your previous newsletters, we advise matching the send-out with a time when the open rates and CTR are high.
Our general recommendation:
Good days: Tuesday-Thursday
Avoid: Monday, Saturday, Sunday + Public holidays
...
Experify Brand Kit
If you wish to add the Experify Logo or need some other material, please see our Material Kit. If you need a tailored mock up of a Local, please reach out to your Experify onboarding specialist.