To kick off the onboarding, we recommend reaching out to people with a simple email template that feels personal.
Also, don't forget to spread the word at the office - get your colleagues who own the product to sign up as well 😉
Subject Examples:
Psst...You heard it here first!
Share your honest opinion and get exclusive rewards! 🎁
Example 1: Message to Close Contacts
Hello _firstName_,
I'm [insert sender name] from [brand]. We are reaching out to our closest customers as we have some exciting news to share. As a part of our mission to [insert aspiration], we have launched a new program where our customers can share their honest opinions about their [insert product] with others and, in return, receive rewards from us. We would be happy to welcome you to join this new community! You can find more info and sign up here [insert link to the onboarding page].
How does it work?
As an [insert brand] Local, you share your honest opinion and experiences with your [product] with interested people. Usually via the chat, but if you wish, you can also have a call or meet up to show the [product].
You can decide with one click whether you want to accept or reject a contact request.
As a thank you, you receive rewards from us!
It is all about authenticity and honest opinions, so there is no need to know any technical specs! ;)
Here again, is the link to all the info and sign up! Hope to see you there!
If you have any questions, just let me know!
Best,
[insert name]
Example 2: Message to Recent Customers
(including sign-up bonus )
Hey [Insert name],
I'm [insert sender name] from [brand]. You recently purchased a [insert product] from us, and I hope you are happy with it! I'm reaching out as we have a new program where our customers can share their honest opinions about their [insert product] with others and, in return, receive rewards from us. The rewards include, for example, [insert examples of the rewards]. We are proud of our products and are happy to let our customers speak for themselves! And besides the exclusive rewards, if you sign up (which only takes 3 minutes), you will already receive a [add sign up bonus if using]! We believe in authenticity and would be happy to welcome you to this new program!
You can find more information and sign up here: [insert the link to your onboarding page]
Happy to answer any questions you might have!
Wishing you a wonderful day!
Kind regards,
[Insert Name]