🔎 Tracking of Outbound Marketing Campaigns

Whenever you are informing your audience about the possibility of using Experify (e.g. in a general newsletter, in an email sent to people who abandoned their cart, in a social media post) you will want to direct them directly to a webpage with the Experify Plugin already opened. To do this, you can create special links that open the plugin directly on your brand’s website by adding the URL parameter experifyact=1. To enable success tracking of these campaigns, you can additionally add UTM parameters.

1. Choose the page you want people to land on
   (e.g. https://www.your-brand-url.com/ or https://www.your-brand-url.com/experify )
   

2. Add the URL parameter ?experifyact=1 to the end of the above URL to enable automatic opening of the Plugin.
   (Example: https://www.your-brand-url.com/?experifyact=1 )
   

3. To enable campaign tracking, Experify allows you to add UTM tracking codes. Make sure to include your ClientId / BrandID in the campaign (otherwise this cannot be identified afterwards by Experify). For Experify to be able to pick up your UTM codes, and not to interfere with additional UTM tracking you might use, you must use Experify specific parameters (starting with exp_) of the following type:

   exp_utm_campaign=BrandId_campaignName
exp_utm_medium=mediumName
exp_utm_source=sourceName

   UTM parameters that do not start with exp_ will not be tracked by Experify.
   

4. Combine all the above parameter for your campaign

   Example: https://www.your-brand-url.com/?experifyact=1&exp_utm_campaign=BrandId_aftersales&utm_medium=email&utm_source=newsletter
   

5. Test the above link to see whether the page and the Experify plugin actually open correctly
   

6. Share your campaign logic and structure with Experify for them to provide insights into which campaigns drove interactions