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  • To kick off the onboarding, we recommend reaching out to people with a simple email template that feels personal.

  • Also, don't forget to spread the word at the office - get your colleagues who own the product to sign up as well 😉

  • For German translations, please scroll down.

Subject Examples: 

  • Share your honest opinion and get exclusive rewards! 🎁

  • Psst...You heard it here first! 

  • Share your honest opinion and get exclusive rewards! 🎁

...


Example 1: Message to Close Contacts

Hello _firstName_,

I'm [insert sender name] from  here from [brand]. We are reaching out to our closest customers as we have some exciting news to share. As a part of our mission to [insert aspiration], we have launched a new program where our customers can share their honest opinions about their [insert product] with others and, in return, receive rewards from us. We would be happy to welcome you to join this new community! You can find more info and sign up here [insert link to the onboarding page]

...

If you have any questions, just let me know! 

Best, 

[insert sender name] 

...


Example 2: Message to Recent Customers
(including sign-up bonus )

Hey [Insert name],
I'm [insert sender name] from  here from [brand]. You recently purchased a [insert product] from us, and I hope you are happy with it! I'm reaching out as we have a new program where our customers can share their honest opinions about their [insert product] with others and, in return, receive rewards from us. The rewards include, for example, [insert examples of the rewards]. We are proud of our products and are happy to let our customers speak for themselves! And besides the exclusive rewards, if you sign up (which only takes 3 minutes), you will already receive a [add sign up bonus if using]! We believe in authenticity and would be happy to welcome you to this new program!

...