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CDP Integration for Experify
Customer Data Platforms (CDPs) are an important part of the modern marketer’s tech stack. As a third-party service that your website visitors will interact with, Experify enables you to augment a visitor's CDP record with event data reflecting the visitor’s usage of your Experify offering. This data can be useful for various reasons:
identifying flaws in your Experify integration
tracking the effectiveness of your Experify offering
augmenting visitor data for improved targeting…
The below documentation describes the technical integration of this functionality.
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Initialize the global ExperifyApi object. This object must be initialized before any handlers (see below) are registered.
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ExperifyApi = window["ExperifyApi"] || []; |
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