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Example 1: Message to Close Contacts
Hello _firstName_,
I'm [insert sender name] from here from [brand]. We are reaching out to our closest customers as we have some exciting news to share. As a part of our mission to [insert aspiration], we have launched a new program where our customers can share their honest opinions about their [insert product] with others and, in return, receive rewards from us. We would be happy to welcome you to join this new community! You can find more info and sign up here [insert link to the onboarding page].
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If you have any questions, just let me know!
Best,
[insert sender name]
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Example 2: Message to Recent Customers
(including sign-up bonus )
Hey [Insert name],
I'm [insert sender name] from here from [brand]. You recently purchased a [insert product] from us, and I hope you are happy with it! I'm reaching out as we have a new program where our customers can share their honest opinions about their [insert product] with others and, in return, receive rewards from us. The rewards include, for example, [insert examples of the rewards]. We are proud of our products and are happy to let our customers speak for themselves! And besides the exclusive rewards, if you sign up (which only takes 3 minutes), you will already receive a [add sign up bonus if using]! We believe in authenticity and would be happy to welcome you to this new program!
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